I stumbled onto this add quite by mistake. It draws you in initially , appearing to be somewhat 'activist' in it's approach and of course everyone's a sucker for a good romance. But if you think about it more carefully then it's obvious that the daily reinforced media stereotypes of who is fighting, how they are fighting and who we should support are so clearly drawn that watching this advert anyone can identify the 'bad guys' or threats to world peace that dominate the news. Not only are the real politics far too oversimplified but I think it's disrespectful to capitalise on the suffering of millions of victims of wars globally to sell underarm deodorant, or anything else for that matter.
The serious , the satirical & the somewhere inbetween !
Friday, January 17, 2014
Make Love Not War...
I stumbled onto this add quite by mistake. It draws you in initially , appearing to be somewhat 'activist' in it's approach and of course everyone's a sucker for a good romance. But if you think about it more carefully then it's obvious that the daily reinforced media stereotypes of who is fighting, how they are fighting and who we should support are so clearly drawn that watching this advert anyone can identify the 'bad guys' or threats to world peace that dominate the news. Not only are the real politics far too oversimplified but I think it's disrespectful to capitalise on the suffering of millions of victims of wars globally to sell underarm deodorant, or anything else for that matter.
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