Alphadi is a Tuareg fashion designer often known as the "Magician of the Desert". He was born in Timbuktu but moved to his parents native Niger at a young age. He is responsible for bringing the traditional attire of the Tuareg and Dogon ethnic groups to the ramps.
He incorporates his heritage by pairing the cloth with linen textured block-print fabric and his intermixing of fabric, and essentially culture, that has paved the way for many other African designers. Alphadi pioneered the first ever International Festival in Africa.